Macromedia University of Applied Sciences

Mission Statement

Macromedia University stands for labor market-oriented teaching and an academic self-concept as “The University for Digital Transformation”.

The goal of Macromedia University is to train our students as designers of digital change. As personalities who, with comprehensive media, interdisciplinary and intercultural competence, will shape the industrial and creative landscapes, civil societies as well as the economic and cultural life of the future.

This is how it is phrased in the mission statement of Macromedia University.

Therefore, we would like to motivate our students for lifelong learning and support them in their personal development. Train. Support. Enable.

There is a word for it in English: Empowerment. This is the core competence of our university and constitutes the framework of Macromedia's study programs. Accordingly, we have chosen "empowerment" as a meaningful component of our value proposition: mPower is our promise to our students, indeed our invitation to be "empowered".

Empowering people through education to create individual realities to shape business and society in a constantly changing environment.

International Role

The internationalisation of higher education policy has meant considerable changes to the context and conditions in which universities in Europe operate. Alongside teaching, this also affects research, which is increasingly taking place in an environment of international competition.

For us as a media university, internationalisation is at the focus in all aspects. Internationalisation at Macromedia University includes the fact that all fields of the media industry – film, TV, brand communication, PR or journalism, and design and games – involve global work. To put it simply,media products are export and import commodities.

International experiences in general, and collaboration with overseas universities and businesses in particular, thus come to play an important role in the quality of a university. Both for the professors, and for the students whom we send out into the global labour market as graduates. Intercultural skills have become a key asset in the profile of the present and future generation of university graduates.

The Graduate and Postgraduate School is responding to this development with a comprehensive blueprint for internationalisation, the core of which is Macromedia’s integration into a worldwide university network.

Using the catchphrase 5CU (Five-Continent Universities), a network of international partner universities has been built up, including renowned private universities which are among the best in their respective countries.
 
This enabled Macromedia University to build up a unique and wordwide network, meanwhile consisting of more than 20 collaborations, for example with the Monash University in Melbourne (Australia), the Kwangwoon University in Seoul (South Korea), Tecnológico Monterrey in Mexico or the University of Westminster in London.
 
In the framework of the Macromedia University’s 6+1 programme, our students spend one semester at one of our international partner universities. There they are taught and examined according to the curriculum of the Media School, so they can gain international experience without losing any study time.

We also collaborate with our international partners on the level of research and teaching.

Macromedia University has successfully applied for ECHE (Erasmus Charta for Higher Education). ECHE allows the university to participate in all Erasmus+ activities like strategic collaborations and Knowledge Alliances with institutions and universities from Europe and associated countries.

In 2020, the international higher education ranking U-Multirank attested Macromedia University of Applied Sciences to be one of the 100 most international universities worldwide. Out of the 104 German universities that participated in the ranking, it is even among the ten most international ones. Accordingly, Macromedia University is one of the most international German University for life-long learning in times of dynamic change driven by globalization, digitization and mobility.

National Role

Macromedia University of Applied Sciences, a part of Galileo Global Education, is one of the largest German universities for professionally-oriented courses in media management, design, arts, music and business management with around 110 professors and more than 4,000 students coming from over 80 different countries. It has campuses in Munich, Stuttgart, Freiburg, Cologne, Hamburg, Leipzig and Berlin.

State-recognised and accredited degrees

All undergraduate and graduate programmes are accredited by the FIBAA agency and recognised by the Ministry of Science, Research and Art Baden-Württemberg. In 2011, Macromedia University also received institutional accreditation from the German Federal Government's Scientific Council, and in 2014 the quality seal of the media camp in Bavaria.

The Bachelor’s programmes Management, Media Management, Media and Communication Design, Film and Television and Journalism cover the whole spectrum of media and management from print to internet, from television to feature film, from design to animation to game design, and the management and marketing of media products.

Wide network of partners for practice-led learning

In order to offer the students a close interplay between theory and practice, the university has filled its approximately 120 professorships with scientists and experts from industry, universities, and agencies. The study incorporates real tasks from the first semester, practical projects with renowned companies such as Siemens, Adobe or Sky, as well as a six-month internship. At the same time, the students benefit from individual supervision ensuring the development of their social, creative and professional personalities together with the acquisition of theoretical knowledge. Cooperation with industry is at the core of our teaching.

Internationality

The teaching and the teaching projects are also very international in focus, and students in the Macromedia University’s 6+1 programme spend one semester abroad.

In collaboration with the prestigious University of Westminster, Macromedia University offers two English-language Bachelor of Honours programmes giving students the opportunity to benefit from the best of two worlds – an internationally recognised BA (Hons) and internationally-oriented study experience in the major media hubs of Germany.

Main Focus

Macromedia University of Applied Sciences offers Bachelor and Master degrees in design, art, psychology, international relations, media and communication as well as in business studies.