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Friday 14 April at 8.30 – 10.00 AM (local time CEST, Antwerp, Belgium)
at Cumulus Antwerp 2023 conference
Onsite: the University of Antwerp, Rector Dhanis, Kleine Kauwenberg 14, 2000 Antwerp, Belgium
Room: K.102
Online: Zoom https://us02web.zoom.us/j/89007237284

Session chair: Prof. Claus Christian Eckhardt, Lund University, Sweden

Wanda Grimsgaard, Professor of Visual communication at University of South-Eastern, Norway
Author of ‘Design and Strategy’.
Strategic development of design
How to bridge the gap between strategy and design? In this talk, Professor Grimsgaard will encourage designers to see design through the lens of strategy, process and problem solving, and business managers, innovators and developers to see the value of design, as a means for the company to realize its strategy and achieve its goals. Strategic development of design is presented through a six-part phase structure that represents the strategic design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery. These six phases can be applied as a value-creating problem-solving tool.

Dr Rhiannon Jones, University of Derby Associate Professor of Civic PhD, MA, BA, PGCHE, FRSA
UNESCO city of life long learning and the work that she does through SHED with young people, policy makers etc and change society / risks and barriers by working with the Creative and Cultural Industries. (weareshed.co.uk)

Hanhua HU, Associate Professor, Master’s Supervisor, Central Academy of Fine Arts, Beijing, China CAFA The Art Engine for Creation

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