XuBeihong Art Academy, Shanghai Maritime University

Mission Statement

Our mission is “People-oriented, Serving the Society, Promoting Sustainable Social Change through Design Innovation.” The overall goal of the Institute is to build an innovative art design institute featuring ocean and ship design.

International Role

Our university has always attached much importance to exchange and cooperation with overseas academies, institutions and industry companies, and has established close ties with over 80 institutions in aspects of teacher communication, joint school-running, scientific research cooperation, students exchange, etc, and close contacts with international noted shipping organization/institution, (e.g.) International Maritime Organization, The Baltic and International Maritime Council, Classification society in Norway. SMU has opened up “international class”, which attracts students of maritime institutions in USA, Korea, Poland, Russia, German, Ukraine, etc. Approved by the Education Ministry of China in 2011, the Bachelor of Science program in Logistics Management, offered by Shanghai Maritime University in collaboration with Regional Maritime University is open to applicants from Central and West Africa, which is the pioneering overseas program that can be awarded Chinese bachelor's degree among Shanghai universities. Since 2012, SMU is approved to accept the Chinese Government Scholarship students, which will be more conducive to promoting the process of internationalization of SMU.

National Role

Through interdisciplinary cooperation, we devote ourselves to the design of marine environmental protection, the design of marine lifesaving, and the design of marine resources utilization.

Through cooperation with enterprises, we devote ourselves to the research of China's indigenous cruise design.

Our visual communication design course aims to develop student's technical and conceptual skills and situate their practice professionally and socially. In this transformation era, all the practitioners need to face new possibilities of communication and graphic to undertake the responsibilities as managers of cultural resources.

The cooperative units mainly include:

Ship Engineering Design Department of Shanghai Maritime University；

Shanghai Industrial Design Association；

Shanghai Society of Engineering Graphics；

China Industrial Design Association User Experience Branch；

Mural Art Committee of China Artists Association；

Shanghai Packaging Technology Association；

Yiwu Creative Industry Park；

Shanghai Association of Creative Designers；

Zhenhua Port Machinery Co., Ltd.；

Huafei Creative Park；

Baolong Yiyue Hotel.

Main Focus

Main focus in education is oriented in design and art.

XuBeihong Art Academy features Ship-related art design. The university has provided relevant internship conditions. SMU owns an aquatic training center, the Yufeng Ship, a 10-thousand-ton container ship for teaching and internship training, and a newly-built 48-thousand-ton Yangtze handymax bulk carrier for teaching and internship training ship, named Yuming ship.