05 March 2012
EIDD presents Cities for All conference
24 May 2012
INTERNATIONAL DESIGN FOR ALL CONFERENCE & EXHIBITION
HELSINKI MUSIC CENTRE
24 MAY 2012
The Cities for All Helsinki conference
– Building equality by design
On 24 May 2012, the new Helsinki Music Centre is hosting the Cities for All Helsinki Conference, the annual conference of EIDD – Design for All Europe, being held this year in the framework of the World Design Capital Helsinki 2012 programme, attracting participants from all over Europe.
Synergising between the World Design Capital and the European Union’s chosen theme for 2012, the conference will spotlight on the design challenges and opportunities raised by the issue of Active Ageing. In this unique forum, professionals from different fields will share their visions of how a baseline of human diversity and dignity can inform design processes to improve our common well-being and welfare, by creating and maintaining better Cities for All.
The Cities for All Helsinki conference aims to dialogue with architecture and design professionals, city planners and decision-makers in the public and private sectors: in a carefully chosen agenda lasting just one day, they can expect to gain invaluable insight into the thinking and processes that drive Design for All: unprecedented inspiration, visionary knowledge and interdisciplinary innovation in the areas of urban and social systems and cohesion, physical and cognitive accessibility, human diversity and understanding. The conference itself will serve as an example of an accessible event, as it is designed to cater for people of all kinds.
PEOPLE COME FIRST! PROGRAMME & EXHIBITION
The programme for this innovative conference, housed in Helsinki’s magnificent new Music Centre, develops on this mission with two key themes: Shared Spaces – Shared Solutions and Shared Services – Shared Experiences. The first looks into inclusive strategies in the built environment and in the society.
Marco Steinberg, strategic design director with the Finnish Innovation Fund Sitra, introduces the topic with a keynote on the "architecture of problems": how to use strategic design and design thinking to solve complex societal problems and how the Helsinki Design Lab is introducing design thinking in interdisciplinary governmental decision-making.
European cities have a remarkable (multi)cultural heritage and a particularly challenging historical environment to respect while tackling challenges of mobility, accessibility and quality of life. The Cities for All Pecha Kucha brings together a wide range of different city design case histories from 8 different European countries, from south to north and east to west.
The afternoon programme explores the wide field of Shared Services – Shared Experiences, kicking off with a focus on service design and social inclusion and inclusive business cases from keynote speaker Rama Gheerawo, of the Helen Hamlyn Centre for Design at the Royal College of Art (Connected Communities: creating more inclusive products and services). The International Council of Graphic Design Associations Icograda (to be confirmed) will be offering the world council’s opinion about communication and information design: what is accessible communication in a city environment, how can we achieve better graphic design for our everyday life? After the break, the focus shifts slightly to inclusive business cases, with Pekka Korhonen, head of KONE Corporation’s People Flow strategy, speaking about Better people flow in cities. Next up, Onny Eikhaug from the Norwegian Design Council will speak about Inclusive design as a profitable tool for innovation, followed by the Scandic Hotel group’s Accessibility Ambassador Magnus Berglund (with his corporate dog), who will put the business case of the Hotel Scandic accessibility programme. As last speaker in this session, the President of Design for All Italia, Luigi Bandini Buti, with VP Avril Accolla, will present the Design for All Italia Quality Label, whose purpose is to identifyand accord recognition to examples of good Design for All processes at work.
Rounding off the day’s events, the conference moderator Pete Kercher, EIDD Ambassador, will lead a panel discussion summarising the topics raised during the day. In parallel with the conference proceedings, the international Cities for All exhibition showcases a selection of top-quality processes from Finland and other countries, illustrating how Design for All in practice has created added value, focusing on how knowledge is shared by cross-fertilisation between different creative professions, with an emphasis on involving experiencers and investing in lateral thinking. After a début on the same day as the conference in the Helsinki Music Centre, the exhibition will travel to further locations in Finland, starting with Espoo, then to other host countries in Europe, including Estonia, Italy and Poland.
WHEN, WHERE AND LANGUAGE
Thursday, 24th May 2012 (9–17), Helsinki Music Centre’s Sonore Hall, Mannerheimintie 13. http://www.musiikkitalo.fi/web/en/sonore
The conference language is English. Simultaneous speech-to-text reporting and interpretation in Finnish sign language will be provided by the Finnish Federation of the Hard of Hearing.
REGISTRATION AND FEES
The conference fee is €99. Registration includes participation in the conference, morning and afternoon coffee and the opening ceremony. Further information and instructions for payments are available on the Cities for All Web site: www.ornamo.fi/citiesforallhelsinki. The registration starts 1st of March, 2012 and deadline is 1.5.2012.
The Cities for All Helsinki conference is organized by the European platform for DfA professionals and activists, EIDD – Design for All Europe, the Finnish Association of Industrial Designers TKO, Avaava (a specialist in Design for All solutions), Hahmo Design Ltd (a visual identity design specialist) and the Finnish Federation of the Hard of Hearing.
REGISTRATION OPEN NOW!
Cumulus conference Northern World Mandate participants can enroll with a special price.
EIDD is a partner institution of Cumulus since 2009.